Selo.rs is a project of the non-profit organization “Seoski turizam Srbije” (Rural Tourism of Serbia), aimed at developing and promoting rural tourism across the Republic of Serbia. Our website and all our activities are entirely non-commercial, built upon the values of supporting local communities, preserving cultural and natural heritage, and promoting sustainable development in rural areas.
Our Mission
Our mission is to:
- Support local hosts and small family-run businesses in rural parts of Serbia,
- Facilitate access to rural tourism information for domestic and international travelers,
- Promote rural tourism visibility, especially for destinations without access to commercial marketing channels,
- and to improve service quality and long-term sustainability through digital tools, education, and mentorship.
Non-Profit Nature
“Seoski turizam Srbije” is a registered citizens' association (non-profit NGO) under Serbian law. This means we do not generate revenue through advertising, commissions, or paid listings.
All funds received — whether from donations, public tenders, or project-based funding — are fully reinvested in improving the Selo.rs platform, providing free education for rural hosts, and promoting rural tourism in the public interest.
Selo.rs is a tool for achieving a social mission, not a commercial reservation platform. The platform enables rural households across Serbia to present themselves free of charge, without paying for advertising or listings, and to connect directly with guests. We do not charge commission or act as intermediaries in the booking process.
What We Do
Through our activities, we:
- Support more than 1.000 rural households in improving their visibility and digital presence,
- Organize free training sessions and workshops throughout Serbia on topics such as tourism, marketing, digital skills, and legal regulations,
- Produce guides and video materials to highlight rural destinations and traditions,
- Promote Serbian villages through social media campaigns, fairs, and partnerships with local tourism offices.
Non-Profit Projects and Impact
Our work has been recognized by domestic and international partners. We have successfully implemented major development projects, such as:
- Support to the development of rural tourism destinations in Rajac and Vranica mountains — a cross-border initiative to improve tourism in less developed rural areas of Serbia and Bosnia and Herzegovina,
- Empowerment of Women Entrepreneurs in Central Serbia — a program supported by the Swiss Government to foster women’s entrepreneurship in rural areas, in which our organization actively participated.
These and other projects are part of our ongoing effort to promote inclusive, sustainable rural development in underserved areas.
Transparency and Legal Status
Our organization is formally registered as a non-profit citizens' association (NVO) in Serbia. We operate fully in accordance with the Law on Associations
Support Our Mission
If you believe in the power of rural tourism to revitalize villages, preserve heritage, and empower local communities, you can help us make a difference.
As a non-profit, non-governmental organization, all of our activities are financed through donations, grants, and project-based support. Your contribution enables us to:
- provide free training and digital education to rural hosts,
- maintain and improve the Selo.rs platform,
- promote lesser-known destinations across Serbia,
- support sustainable development in rural communities.
Every donation, no matter the size, directly contributes to the public good.
Donate via bank transfer
Account holder: Udruženje građana Seoski turizam Srbije
Bank: Banca Intesa Beograd
Account number (RSD): 200-3238770101948-29
Purpose of payment: Donation for rural tourism development
For international donations or partnership inquiries, feel free to contact us at kontakt@selo.rs.